Amid the slickly produced, largely negative television ads dominating the presidential race, this one certainly stands out: The latest spot from Hillary Clinton features home-video footage of ordinary families, measuring the height of their kids as they grow taller over time.

“How do we measure greatness in America? The height of our skyscrapers? The size of our bank accounts? No. It’s measured by what we do for our children,” the Democratic nominee says in a minute-long ad that she narrates.