Saturday, June 20, 2015

Hillary Clinton and Bernie Sanders dominate on Facebook

Hillary Clinton and Bernie Sanders are dominating the Facebook conversations among all the presidential candidates in some of the most important early primary states, data provided by Facebook for the past month shows.

From May 13 to June 13, Clinton dominated the conversation in Iowa, New Hampshire and South Carolina. Sanders came in second in Iowa and New Hampshire, while Rand Paul came in second in South Carolina.

In Iowa, Clinton had 66,000 Iowans make 289,000 interactions (which Facebook defines as likes, comments, posts, and shares) about her. Sanders had 30,000 Iowans make 153,000 interactions about him for the same time period. Paul had 24,000 people make 98,000 interactions about him in Iowa during that time period.

In New Hampshire during the same time period, Clinton had 32,000 people make 145,000 interactions about her, while Sanders had 23,000 people make 123,000 interactions about him and Paul had 12,000 people make 59,000 interactions about him.

Clinton makes the largest mark in South Carolina, far outpacing any other candidates. From May 13 to June 13 she had 104,000 people make 460,000 interactions about her. In second place was Paul, with 34,000 people making 132,000 interactions about him. Ben Carson comes in third, with 24,000 people making 120,000 interactions about him. South Carolina’s own Lindsey Graham comes in fourth, with 43,000 people making 100,000 interactions about him.

Martin O’Malley barely registers on Facebook in these early states, making the bottom three in each state, never going above 3,000 people or 5,000 interactions.

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