Snowmobiling enthusiasts from across New York State and local representatives joined Gov. Andrew M. Cuomo Monday for his announcement of an international ad campaign to promote two of the north country’s most popular winter activities.
The governor announced a $4.5 million state-funded campaign, largely aimed to attract international tourists visiting New York City and downstate residents to upstate’s ski areas and 10,000 miles of snowmobile trails, will kick off Jan. 1 in print, radio and television media outlets across the globe.
Mr. Cuomo, who made his announcement at the Ridge View Inn, 6912 Bardo Road, claimed the state legislature had not emphasized northern New York’s recreational outdoor opportunities for years.
“The north country felt like a stepchild to Albany,” he said. “They just didn’t get the attention, they didn’t get the respect that they deserved frankly from the state government.”
That was, Mr. Cuomo said, until last year when the state invested millions back into its “I Love NY” campaign.
“Last year the legislature had the intelligence, I believe, to really invest in tourism, spend more money on the “I Love NY” campaign, run that campaign and expose our assets,” he said. “We spent about $60 million on a promotional campaign and we have increased tourism this year 7 percent.”
One of the advertisements displayed beside Mr. Cuomo Monday featured a skier with the Manhattan skyline in the background. The governor said the advertisements, and similar ones, will greet commuters on Metropolitan Transit Authority-operated systems including its buses and subway system. LINK to STORY