If you voted this election season, President Obama almost certainly has a file on you. His vast campaign database includes information on voters’ magazine subscriptions, car registrations, housing values and hunting licenses, along with scores estimating how likely they were to cast ballots for his reelection.
And although the election is over, Obama’s database is just getting started.
Democrats are pressing to expand and redeploy the most sophisticated voter list
in history, beginning with next year’s gubernatorial races in Virginia
and New Jersey and extending to campaigns for years to come. The
prospect already has some Republicans worried.
“It’s always hard
to play catch-up,” said Peter Pasi, a Republican direct marketer who
worked on Rick Santorum’s presidential primary campaign. “It can be done
by 2016. I’m much more doubtful it can happen by 2014.”
database consists of voting records and political donation histories
bolstered by vast amounts of personal but publicly available consumer
data, say campaign officials and others familiar with the operation. It
could record hundreds of pieces of information for each voter. POST